Humminbird®’s ICE-55 Flasher Garners ICAST Electronics Award

EUFAULA, Ala. (July, 2008) – Humminbird^®’s new ICE-55 Flasher captured Best of Show honors in the Electronics Category at the 51^st annual International Convention of Allied Sportfishing Trades (ICAST) show held in Las Vegas, July 16-18. The New Products Showcase competition drew 695 tackle and accessories entries. Entries were judged by buyers and media representatives based on innovation, execution, workmanship and practicality.

“As we prepared to enter the ice fishing market, it was critical in our mind to offer real innovation in the category,” Humminbird Senior Brand Manager Jeff Davison commented. “We spent 2 years working with some of the best anglers on the ice to understand how they use flashers, and what features they would want if they could build their own. This is not smoke and mirrors, the new features on the ICE-55 Flasher give anglers a competitive advantage and are exclusive to Humminbird.”

Among the never-before-seen features in a flasher on the ICE-55 are a 6-color fiber optic display and a groundbreaking, exclusive LCD display.

Prior to the ICE-55, LCD displays were non-existent in extremely cold conditions. However, Humminbird’s LCD screen is engineered for peak performance in temperatures as cold at 20-degrees below zero Fahrenheit.

The LCD display also allows the ICE-55 to automatically adjust the depth scale, eliminating the guess work and estimation of depth scale overlays. Based on depth scales ranging from twenty to two hundred feet, the LCD display instantly shows an exact depth reading as a large, easily visible number, rather than a tic mark.

The 6-color fiber optic display on the ICE-55 Flasher gives ice anglers a greater distinction between targets in the water column. This gives ice fishermen the ability to distinguish between a weed shelf, school of baitfish or a trophy fish. However, if a more traditional 3-color display is preferred, the flasher also has two, 3-color palette options. ICE-55 users will also notice the model’s unique purple target line. Ice fishermen can set the target line at a specific depth so they know exactly what depth they should lower their jig.

A dual beam transducer (selectable 9 or 19 degrees) that allows the flashers to double the view of a specific depth range in the water column is yet another innovative ICE-55 feature. Other flashers only allow users to zoom in on the very bottom section of the water column. When ice fishermen press the zoom key, two tic marks bracket the area to be zoomed by 2x on the flasher display.

“This is the second time in three years that Humminbird has captured the ICAST Best of Show award in electronics,” Davison said. “This demonstrates our continued commitment to innovation and our desire to lead the way in providing anglers with state-of-the-art products.”

In addition to the ICE-55 Flasher, Humminbird is also introducing two other models (ICE-35 and ICE-45) to fill out the product line.

For more information contact Humminbird, 678 Humminbird Lane, Eufaula, AL 36027, or call the Consumer Resource Center at (800) 633-1468. ICE Series models will be available at www.humminbird.com after September 1, 2008.

The Marine Electronics Group of Johnson Outdoors Inc. consists of the Humminbird, Minn Kota and Cannon brands. Humminbird^® is a leading innovator and manufacturer of fishfinders, fishfinder/GPS combo units, chartplotters, marine radios and digital depth gauges. Products in the Humminbird line include 1100 Series^™, 900 Series ^™, 700 Series^™, Matrix^® Series, 500 Series^™, 300 Series^™, Fishin’ Buddy ^™, PiranhaMax ^™, SmartCast ^™ and ICE Series^™. Minn Kota^® is the world’s leading manufacturer of electric trolling motors, as well as offers a complete line of battery chargers, Trim Tabs and marine accessories. Trolling motors include Terrova^™, PowerDrive^™ V2, Fortrex^™, Maxxum^®, Edge, Vantage^®, Vector^™ 3X, Traxxis^™, Endura^™, Riptide^®, Riptide SF, Riptide ST, Riptide SP, Engine Mount, E-Drive and Trim-N-Troll^™ models. Cannon^® is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories. Downriggers include Digi-Troll^™, Magnum, Uni-Troll^™, Easi-Troll^™, Lake-Troll and Mini-Troll^™.

BASS OFFERS FULL MARINE SYSTEM DESIGN AND INTEGRATION

BASS OFFERS FULL MARINE SYSTEM DESIGN AND INTEGRATION


Since its inception in 1970, Bass Products has constantly strived to provide the latest and most innovative systems on the market. Today, the company offers full system design of everything from the helm station to the toilet remote control. Providing custom solutions and advanced technical expertise, the engineering department works closely with customers to design and install state-of-the-art E-Plex Systems.
An integration of all electronic systems aboard into a common shell, the versatile E-Plex System distributes information simultaneously to strategically located control/monitoring stations. Bass configures E-Plex with the current systems very quickly via E-Logic for a straightforward installation.
"E-Plex offers boat owners and builders a complete solution for monitoring and controlling equipment onboard," said customer service specialist Colin Althen. "Rather than having to piece together all the necessary components form different manufacturers and hoping it works, Bass provides a single source with E-Plex so you know the systems are going to function well together."
Incredibly flexible, E-Plex can control and monitor tank levels, gensets, GPS, security and multimedia, engines, hydraulics, heating and air conditioning and user-defined lighting. The system is comprised of

intuitive user interfaces, power distribution modules, machine interface modules, sensors and software. An open architecture ensures the system integrates with all forms of equipment and other electronic protocols.
"We've engineered systems that can show streaming video from security cameras and control the home theater in larger yachts," said Althen. "It will even dim the lights when a movie starts."
Supplying comprehensive diagnostics, this system supplies error detection, troubleshooting features and programming for Plug & Play field replacement or upgrades. Powered by a patented multiplexing technology, the E-Plex System enables power and data to be transported over a simple, two-wire bus. Economical, it provides all the benefits associated with multiplexing without the cost, complexity and weight.
"There really is no limit to what we can control onboard with E-Plex," said Althen. "It's an expandable system that can grow as you grow. Many of our customers choose to initially deploy a fairly simple configuration and expand it over time since E-Plex hardware and software is specifically designed to enable scalability and growth."
Contact Tony Sposato, Bass Products, 435 Lake Ave., Bristol, CT 06010; 860-585-7923; Fax: 860-584-0755. asposato@bassproducts.com; www.bassproducts.com.

Introducing the Canon MAG 20 Electronic Downrigger

Canon MAG 20 Electronic Downrigger
MAG 20DT/HS
You want an easier way to fish. So we found the missing link

BETTER TOGETHER
Discover what your fishfinder and your downriggers are truly capable of when you use them together. The CannonLink™ Fishing System Module option lets you operate up to six Mag 20DT downriggers directly from your Humminbird® fishfinder. Mounted at the helm, youll see where the fish are and be able to make instant depth adjustments without losing control of boat speed and steering often the difference between missing a fish and landing the trophy of a lifetime.

Features:

• CannonLink™ Fishing System Module allows control of up to six Mag 20DTs directly from your Humminbird® fishfinder
  
• 250-feet-per-minute retrieval rate is the fastest in the industry
  
• 20-lb weight capacity
  
• Positive Ion Control with adjustable voltage lets you regulate the fish-attracting electrical field around your boat
  
• New IP68 waterproof power cable connector
  
• Short-Stop safely stops weight retrieval at waterline
  
• Low-profile swivel base, dual rear rod holder and two line releases
  
• Heavy-duty telescopic boom extends from 24" to 53"
  
• Three-digit depth counter
  
• Ball storage hook prevents boat damage from swinging weights
  
• Pre-spooled with 400 feet of camouflaged 150-lb test 316-grade stainless steel cable
  
• Saltwater-resistant construction
  
• Limited lifetime warranty

For a complete selection of Canon Downriggers visit eBuyersWorld.com